It all comes down to the magical ingredients that make a successful speaker, and so the book is divided into three parts.
Part 1 : Message
You have a message that you want to transmit to an audience. That’s why you speak up. In this part we will have a closer look at this message and how important the formulation of this message is. Your message is your goal and -like in playing sports- you have to head for that goal from the second you start. But you first have to know what it is!
Part 2 : People
Your audience is everything. You have a goal but you need them to do it! You have a message that should anchor in their heads. And probably it goes far beyond that. You want them to ACT! After they have received your message they should do something with it, they should change, evolve, buy, believe, decide and so on. They won’t do that unless you really connect with them. You must adapt to them and their needs in order to achieve your goal. In part 2 you will learn how you can easily get your message across to any kind of audience.
Part 3 : Mindset
The power of the mind is tremendous. Unleash that power. Make it work for you and not against you. A lot of books on presentation skills deal with the do’s and don’ts: your behavior. But how difficult is it to change behavior? Especially when you find yourself under pressure. However, if you have the right mindset you don’t need to focus on your behavior. Your behavior automatically follows your mindset, and it won’t cost you any energy to adapt your behavior. How wonderful is that? And the good news is : it is easy to do. In part three we will explain to you how it works.
If you follow the logic of these three ingredients, you can make any presentation, for any audience and under any circumstance, successful. With these three ingredients, you can have impact on any group of people, just as you are.